Bowel Cancer Australia’s bold campaign “Give a $#*! about your bowel” has again been recognised for excellence - this time at the 2019 ADMA Creativity & Effectiveness Awards (AC&Es).
In addition, the campaign was included in a very short list of finalists for the AC&E’s biggest prize of the year, the Grand Prix award.
The AC&Es are the industry’s most prestigious awards celebrating and rewarding the brilliant work of individuals, agencies, and brands, who leverage the power of strategy and creativity to deliver effectiveness.
Are you caring for a loved one?
If so, you're not alone.
According to Carers Australia, there are approximately 2.7 million unpaid carers in Australia.
Carers perform a range of services, including helping patients with medications, driving them to medical appointments, preparing meals, managing financial and insurance matters and providing emotional and spiritual support.
“I guess like most people, I started out being as positive as I could be,” said Paul who was diagnosed with bowel cancer in March 2015.
“It’s not news you look forward to and I can't really say how I felt at the time – ‘numb’ is a word that comes to mind,” Paul said.
My treatment was supposed to consist of radiation, surgery and then a follow-up session of chemo to mop up what was left.
I started to realise after the radiation that things weren't going to be easy.
Over 42,000 Australians live with a stoma and thousands of people undergo stoma surgery every year.
There are different types of stoma and, if you need one, the type you have depends on the location of your tumour and the type of surgery you need.
The stoma will be moist and pinkish-red in colour and will protrude slightly from your abdomen.
Although it may be quite swollen, to begin with, it will reduce in size over time – usually after 6-8 weeks.
Despite being red, there is no sensation in the stoma and it's not painful.